The Coke 600 is NASCAR's current endurance race, but is it time for NASCAR to leverage the road course capabilities of the Next Gen car into a formal 6-hour timed endurance race to challenge teams in a new way? A Surge in Popularity for Endurance Racing Endurance racing is in a golden era, which is not just a marketing buzzword, but is a measurable exponential increase in fan engagement, revenue, manufacturer participation, and cultural reference. A large part of this golden era is a result...